JBS has a nation wide program in Brazil to promote reverse packaging logistics, to reduce the volume of waste sent to landfills and increase recycling in Brazil.
In compliance with the Law 12.305, which enforced the National Solid Waste Policy in 2014, JBS became a member of the Industry Package Agreement and of the “Prolata” Program, and has demonstrated relevant performance since then. Among the actions adopted, there is training for recyclable material collectors and investment in infrastructure and equipment for cooperatives and associations of collectors.
The Prolata Program is an action from the Brazilian Steel Packaging Association (Abeaço), with operation in three pillars:
- Reception/deposit centers: structure targeted at receiving large volumes;
- Cooperatives of recyclable material collectors: social inclusion work;
- Voluntary Delivery Points (PEV): direct interface with the end consumer.
According to data provided by Abeaço, the program has recycled more than 31,000 tons of steel.
INDUSTRIAL PACKAGE AGREEMENT
To comply with the Industrial Package Agreement, JBS has adopted the following measures:
Was a member of ILOG from 2015 to 2018 to support the implementation of the Center for Recyclable Material Processing (CVMR) in Maringá (PR). Along with other centers from the program, CVMR collected in Maringá approximately 9,500 tons of residues.
It supported the National Association of Collectors (ANCAT), which, from 2015 to 2017, was responsible for selling around 90,000 tons of recyclable materials through support to cooperatives of collectors.
It created the JBS Reverse Logistics Program: cooperatives in the states of Sao Paulo and Mato Grosso do Sul responded for the sale of over 650 tons of recyclable materials until 2017. Among the Program’s actions there is training for recyclable material collectors and investment in infrastructure and equipment for cooperatives and associations of collectors.
Support to the Campaign “Separate. Don’t Stop”, an initiative from the Coalition for Environmental Awareness and Education about the correct disposal of recyclable waste through social media and actions Sao Paulo (SP). To learn more about the campaigns, click here and visit the website from the Movement “Separate. Don’t Stop”.
In 2018, it joined the Program City+, supporting the management of selective collection and cooperatives of collectors from the cities selected. Currently, the program has operations in the following locations:
To learn more about what Coalition Packages has done since its creation, click here.