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The digital platform facilitates kit purchases across the country and sales to end consumers;

The brand set up a booth at the convention to display the complete portfolio of new bags

with prints inspired by famous works of art, as well as new and exclusive products.


Sao Paulo, August 12, 2019 – At this year’s CONARH, which is taking place from August 13 to 15 at São Paulo EXPO, Seara Alimentos launched an e-commerce platform exclusively to sell the Seara Festive Kits range, a combination of delicious brand products for festive dinners. Mainly designed for commemorative dates and as everyday gifts, the new platform streamlines the kit purchase process by companies that want to reward employees at Christmas and New Year or sell them to end consumers. A total of 15 kits containing various Seara products are sold online*. The brand offers options ranging from simple to more complete kits, such as the kits by the Seara Gourmet range that include premium products.

One of the new products is the 500g Brownie Pie, filled with creamy caramel and covered in grated peanuts. This dessert from the Seara Gourmet range is hand-made and ready to eat. Another new product is the Sharing Kit, available in a 17.5 liter thermal bag that includes four of the most popular products for festivities and serves up to 13 people: Seara Fiesta Bird, Seasoned and Boned Pork Shoulder, Seasoned Pork Rump Steak and Seasoned Pork Filet Mignon. Seara also offers a Barbecue Kit with three items that serve up to eight people: The Seara Fiesta Bird, Pork Ribs and the Seara Tuscan Sausage.

According to José Cirilo, executive director of Marketing at Seara Alimentos, it is crucial to continue studying consumer behavior so the Company is able to provide the best options that meet the consumer trends and requirements. “The modern consumer wants convenience when preparing festive dinners or large celebrations. Our goal is to offer these kits as a fully-fledged solution that combine quality and convenience. By streamlining meal preparation, we are making it easier for people to spend more time with their loved ones. We also added a barbecue option to our portfolio because we know how passionate Brazilians are about barbecues and enjoying themselves with family and friends. Another important factor is the dedicated e-commerce launched to ease purchases and include end consumers, who are now able to purchase these as gifts or simply for themselves”, said the executive.


The bag collection with new, revamped prints has arrived, exploring the trends driven by works of art, similar to hand painting.

If you would like to purchase a Seara Festive Kit, simply choose the kit suitable for your occasion and enjoy free delivery. The in-house operational logistics for the range includes 15 distribution centers and 24 transit points to provide the best possible experience.

Discover the full range:

*The Seara Brasil Festive Kit range offers 17 different options, 15 of them sold via our e-commerce platform. The exceptions are the Christmas Turkey Kit and the Christmas Fiesta Kit, which you can buy by calling 0800 643 4950.


[+] About CONARH 2019

When: August 13-15, 2019

Time: from 10 am to 8 pm (the event ends at 5:30 pm on August 15)

Where: São Paulo EXPO – Rodovia dos Imigrantes – Vila Água Funda, 04329-900, São Paulo/SP

For more more informaiton, visit:

The SEARA booth will be located at: Stand 37A and 37B



0800 472 425


About Seara
Seara has been on Brazilian shelves for over 60 years. It is a Brazilian food brand that is fully committed to product quality and offers a wide range of fresh pork and poultry products as well as prepared and processed foods. Sold nationwide, Seara currently supplies ready-to-eat products to millions of Brazilian homes annually, catering to a wide range of different tastes. These products include Chicken, Pork, Breaded Product, Hamburger, Ready-to-eat Dishes, Cold Cuts and Vegetables, Pizzas, Sausages and the special Seara Monica Gang brand. Seara Alimentos sells to over 130 countries (such as Saudi Arabia, Germany, United States, United Arab Emirates, China and Japan) and holds several international certificates for production excellence, including the BRC (British Retail Consortium), SWA (Supplier Workplace Accountability), Global GAP (Global Agriculture Chain Certificate), Swiss Law, ISO 14001, Halal Certification, Certificate of Conformity (ESMA Halal National Mark), among others.


Corporate Communications Department
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