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The Seara Gourmet and Margarina Delicata Para Cozinhar ranges are highlighted at the event,

alongside the “Seara Invasion” promotion for retailers


Sao Paulo, July 23, 2019 – Seara Alimentos will be at FIPAN 2019, Brazil’s biggest food service business fair which is being held at Expo Center Norte, in São Paulo, from July 23 to 26, where it will be presenting several new products and will be showcasing the “Invasão Seara” (Seara Invasion) – a promotion exclusively for retailers. The Company will be offering Seara Gourmet range options for visitors to taste at its 80 m² stand (on streets 13/14 and G/H). One of the new products the Company is launching is the Margarina Delicata Para Cozinhar in 3 kg and 15 kg versions. It contains no hydrogenated fat – no trans fat and zero cholesterol – and is made using cotton oil.

The “Seara Invasion” promotion, exclusively for retailers, will run from July 15 to September 30 – the more Seara products a business has, the bigger its chances of winning. To compete for prizes, including 12 motorbikes with carry cases (four every month) and three brand new Fiat Fiorino cars (one a month), retailers need to buy Seara products via accredited sales team or the Seara online sales channel. Each item purchased over the minimum quantity set for each store will generate a lucky number. And the chances of winning double for buying the Seara Assa Fácil, Lasagna, Ham and Hamburger ranges. The promotion has SECAP-ME Authorization Certificate 04.003581/2019. For further Information, please see:

These new products underline Seara’s commitment to continue investing in innovation in line with global trends in food and services to offer more culinary experiences and a wide range of high-quality products for every occasion.

Seara Alimentos highlights at FIPAN 2019:


Seara Gourmet is the Seara Alimentos premium range. The portfolio includes superior quality products, made from selected meat and the best raw materials and uses innovative processes, providing products with a distinct texture and flavor, in addition to cold cuts imported from Italy. Anyone at the event who visits the Seara stand can try out some of the range products, including: Polpetone Seara Gourmet, Salami with Pepper Border Seara Gourmet, Sliced Bacon Seara Gourmet, Smoked Mortadella Seara Gourmet and Spicy Pork Leg Sausage Seara Gourmet.


Delicata Para Cozinhar (Delicata for Cooking) was developed to improve health in industrial and culinary applications. It is made without hydrogenation, so it contains no hydrogenated fat, which means no trans fat and zero cholesterol. It is a health-oriented product that is also creamy, salty, made with cotton oil (an innovation in the margarine industry) and 70% lipids. Ideal for pastries, pies, breads, sauces and shallow frying. The Company is focusing on the 3 kg and 15 kg bucket versions, which yield more.

[+] About FIPAN 2019

When: July 23 to 26, 2019

When: 1 pm to 9 pm (the fair closes at 7 pm on the 26th)

Where: Expo Center Norte – Rua José Bernardo Pinto, 333 – Vila Guilherme, São Paulo (SP), 02055-000

Find SEARA at FIPAN: streets 13/14 and G/H



0800 472 425


About Seara
Seara has been on Brazilian shelves for over 60 years. It is a Brazilian food brand that is fully committed to product quality and offers a wide range of fresh pork and poultry products as well as prepared and processed foods. Sold nationwide, Seara currently supplies ready-to-eat products to millions of Brazilian homes annually, catering to a wide range of different tastes. These products include Chicken, Pork, Breaded Product, Hamburger, Ready-to-eat Dishes, Cold Cuts and Vegetables, Pizzas, Sausages and the special Seara Monica Gang brand. Seara Alimentos sells to over 130 countries (such as Saudi Arabia, Germany, United States, United Arab Emirates, China and Japan) and holds several international certificates for production excellence, including the BRC (British Retail Consortium), SWA (Supplier Workplace Accountability), Global GAP (Global Agriculture Chain Certificate), Swiss Law, ISO 14001, Halal Certification, Certificate of Conformity (ESMA Halal National Mark), among others.


Corporate Communications Department
+55 11 3144-7997 | 5364 | 4996