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Around 3,500 animals will be assessed during the event


São Paulo, October 11, 2019 – Over 1,350 animals will be coming to the upcoming phase of the Nelore Quality Circuit, which is being held on October 14 and 15 at the Friboi factory in Vilhena (RO). Organized by the Brazilian Nelore Breeders Association (ACNB) and the Rondônia Nelore Breeders’ Association (ACNR), the Circuit is sponsored by Friboi and the Matsuda Group.

The Nelore Quality Circuit’s main objective is to provide livestock breeders with accurate information about their animal carcass characteristics, as part of efforts to improve carcass quality and breeding efficiency.

“The Nelore Quality Circuit is a critical tool in regions where cattle breeding plays a major role in the economy, like Rondônia. There are more than 14 million head of cattle in our state and the information distributed during the Circuit following the carcass assessments helps our farmers improve their results”, said José Macedo da Silva, the ACNR president.

There are medals for the best carcass lots evaluated on the Circuit. The winners in both the male and female categories also receive 500 kilos of Matsuda mineral supplements.

The Nelore Quality Circuit is returning to Rondônia and will be held in the city of Pimenta Bueno on October 16 and 17.

How to Enrol

To take part in the Nelore Quality Circuit, producers must contact Friboi plants directly. The person responsible for organizing the event in Vilhena is Renato, who can be contacted on (69) 3322-2222. For further inquiries about the initiative, please visit

Nelore Quality Circuit

Created in 1999, the Circuit strengthens and promotes Nelore genetics and meat and helps increase Brazilian livestock productivity. This year, the initiative includes 27 stages in 10 Brazilian states and assess over 20 thousand animals.



About Friboi
Friboi – the JBS beef business unit – has over 40 years’ experience and revolutionized the market by decommoditizing Brazilian beef and building a leading brand. The Company owns some of Brazil’s best known beef brands and has a broad product portfolio with the Company’s own name brand and market leader Friboi, as well as Maturatta Friboi, Do Chef Friboi, Reserva Friboi, 1953 Friboi and Swift Black, targeting a variety of different markets. As part of its focus on certified sourcing and food quality and safety, from animal welfare to end product delivery, Friboi has implemented best sustainability practices across the entire value chain and constantly monitors its cattle suppliers using satellite imagery, georeferenced farm maps and official government figures. The Company’s products are sold in over 150 countries and currently has 35 production plants in Brazil.


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