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The new page will feature leather industry launches, collections and trends

SAo Paulo, July 25, 2019 – JBS Couros recently launched a new Instagram page for its Italian business unit, Conceria Priante. The @conceriapriante page will show users leather industry new launches, collections and trends.

“We work with a lot of product designers who follow market trends and understand that Instagram is the biggest social network for product and brand information. This tool has significant potential to produce returns for our business”, said Cezar Augusto Gernhardt, CEO of Conceria Priante.

For further information about Conceria Priante, visit Available in English and Italian, the webpage has a compelling design and provides information about the Company’s products and collections, news, brand history, social and corporate responsibility, among much more.

Conceria Priante focuses on the luxury and premium markets, developing innovative interpretations of leather goods that combine creativity and tradition. Conceria Priante is currently an international benchmark in the leather industry and one of the foremost players in the furniture, leather and fashion segments.

About JBS Couros
JBS created its leather business unit in 2009 as an important part of its strategy to add value to the production chain. JBS Couros is the world’s largest leather processing company with 20 manufacturing plants, three cutting factories, two distribution centers, two showrooms and four commercial offices on four continents. The Company currently employs around 9 thousand people worldwide and produces wet blue, semi-finished and finished leather for the automotive, furniture, footwear and artifacts industries. JBS Couros has implemented clear and standardized procedures on its leather production lines and is constantly investing in technology and training, making it one of the most modern companies in the world, transforming organic materials into high-quality products that are widely used by global companies.

Corporate Communications Department
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