parallax background



Exports of new premium product range to Asia, Middle East and Europe set to begin


São Paulo, October 18, 2018 – Friboi, market leader and flagship beef producer from Brazil, will attend SIAL Paris, the  world’s largest food innovation trade fair taking place at the Paris-Nord Villepint Exposition Park, in Paris, from October 21 to 25. This year, the company will attend the event alongside the Brazilian Association of Meat Exporting Industries (ABIEC) in a 161 m² stand, showcasing its main brands such as Friboi, Swift Black, Swift, Bordon, Apeti and Mouran while also launching the premium 1953 brand on the international market.

“SIAL is a perfect opportunity to capture market trends, strengthen commercial relationship and showcase our product innovation and rigorous quality control processes. Interacting with different cultures and expectations enables us to detect areas where we can improve our customer service and present solutions for a wide variety of sales channels across the world”, said Felipe Azarias, director of Exports at JBS Carnes.

The executive also highlighted the fact that Brazil has exported a substantial volume of beef in recent years because of its competitive prices, the quality of its raw materials and especially the its continuously improving sanitary compliance, which creates a positive environment to open up new consumer markets. “SIAL is a global showcase for all of our products and the perfect time to capture new businesses”, said Azarias.

Fair visitors will have an opportunity to find out more about the complete Friboi portfolio, especially the 1953 brand, which offers cuts produced by cross-breeding different European breeds. The name 1953 is a reference to the year JBS was founded and the launch is part of the Company’s 65th anniversary celebrations. Exports of new premium product range to Asia, Middle East and Europe are set to begin this year. Elsewhere, accompanying the latest trends, the Company will also launch new pre-cooked 1 and 2.5kg beef and poultry products in the Food Service range under the Swift brand, focusing specifically on the European market.


1953 product range
1953 products are controlled from source and output is based on the highest possible quality standards. Under the slogan “The Evolution of Taste”, the product range focuses on tender, tasty and succulent meat. The brand portfolio includes cuts focusing on standardization and different trimming techniques, including Baby Beef, Rib Eye, Chorizo Steak, Rump, Eye of Rump, Skirt, Sirloin, Filé Mignon, Chuck Eye Roll, Sirloin Steak, Short Loin, Shoulder Steak, Brisket and Short Rib.

Friboi will also be organizing a happy hour for customers during the first two day of the event, from 6 pm to 8 pm, featuring tasting sessions for special 1953 cuts. All dishes will be prepared by Chef Jeferson Finger, from Barbacoa.



About JBS
JBS is one of the world’s leading food industry companies with approximately 230 thousand employees in over 20 countries. The Company owns a portfolio of brands that are acknowledged for their excellence and innovation, including Friboi, Moy Park, Pilgrim’s Pride, Primo, Seara, Swift, Gold’n Plump and others, serving over 350,000 customers of more than 150 nationalities worldwide. The company’s focus on innovation also reflects its management approach to related businesses in areas such as leather, biodiesel, collagen, personal hygiene and cleaning products, natural wrappings, solid waste management solutions, metal packaging and transportation. JBS has adopted best sustainability practices throughout its value chain and constantly monitors its suppliers using satellite imagery, georeferenced maps of supplier farms and monitors official data from government agencies; the company also focuses on the highest possible food safety and quality standards. The success of JBS’s operations is closely tied to our Animal Welfare practices, which are rigorously applied and have received an increasing share of investments to further improve the Company’s efforts in this area, in line with best practices.


Corporate Communications Department
+55 11 3144-7997 | 5364 | 4996