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The event will be held at the local Friboi plant


São Paulo, August 13, 2019 – Around 1,500 animals will be assessed during the 11th stage of the Nelore Quality Circuit at Barra dos Garças (MT). The stage will take place on August 15 and 16 at the local Friboi plant. The Circuit is organized by the Brazil Nelore Breeders’ Association (ACNB), with support from the Nelore Breeders Mato Grosso branch, Friboi and Matsuda Sementes e Nutrição Animal.

Gustavo Callejon, technical advisor at the ACNB, explained why the initiative is such a crucial tool for assessing animals, the production system and animal handling. “These assessments provide the producer with detailed information on animal age, weight and carcass fat covering. This helps achieve the standard the slaughterhouse is looking for, providing better returns for breeders and higher meat quality”, he said.

“The Nelore Quality Circuit is also a tool to support genetic improvement for this breed, another of the issues which is assessed during each stage”, said Breno Molina, president of the ACNMT. “Nelore is the most important breed in our state and Brazil. The Nelore breed is a strong currency in our economy”.

“Friboi is very pleased with the results we have achieved to date. The 2019 edition, the first one we are supporting, is set to be the biggest ever Nelore Circuit”, said Fábio Dias, Friboi’s Farmer Relations director.

Nelore Quality Circuit

Any cattle breeder can participate in the Nelore Quality Circuit ACNB members also benefit from having an opportunity to slaughter animals as part of the Friboi Natural Nelore Protocol, which offers bonuses of up to R$ 10.50 per arroba based on carcass characteristics and farm eligibility.


The 2019 Nelore Quality Circuit was previously held at three other cities in Mato Grosso: Pontes e Lacerda (April), Colíder (June) and Araputanga (July). The state will not receive other any stages after the Barra dos Garças event. The 12th stage is scheduled to take place in Colatina (ES).

About Friboi
Friboi – the JBS beef business unit – has over 40 years’ experience and revolutionized the market by decommoditizing Brazilian beef and building a leading brand. The Company owns some of Brazil’s best known beef brands and has a broad product portfolio with the Company’s own name brand and market leader Friboi, as well as Maturatta Friboi, Do Chef Friboi, Reserva Friboi, 1953 Friboi and Swift Black, targeting a variety of different markets. As part of its focus on certified sourcing and food quality and safety, from animal welfare to end product delivery, Friboi has implemented best sustainability practices across the entire value chain and constantly monitors its cattle suppliers using satellite imagery, georeferenced farm maps and official government figures. The Company’s products are sold in over 150 countries and currently has 35 production plants in Brazil.


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