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Compliance at Seara 2020 Convention


We use the Nação Seara energy to get closer to Business during the 2020 Seara Convention, an event that took place between January 5 and 8 in Foz do Iguaçu-PR, and is focused on team integration and sharing of strategies and plans for the year 2020.

The Compliance Director, Marcelo Proença, shared the results of the trainings, the premises of the JBS Ethics Line and the Compliance website at the Convention.

Fernando Meller, Director of Human Resources, comments on the relevance of Compliance participation in the Convention: “It is important to bring all team members closer to our Compliance program. Our Team, especially the one going to the field, needs to be trained and qualified to act according to the best practices, ethically representing the Company and the conduct of each one. We had a very positive feedback on the presentation at the Convention, because in addition to bringing practical and important information, it also strengthens the role of the leader as a multiplier of good practices with the teams in their units of activity ”.

Together, we can build a healthier and more transparent environment. Always do it right, no matter the situation!


About Friboi
Friboi – the JBS beef business unit – has over 40 years’ experience and revolutionized the market by decommoditizing Brazilian beef and building a leading brand. The Company owns some of Brazil’s best-known beef brands and has a broad product portfolio with the Company’s own name brand and market leader Friboi, as well as Maturatta Friboi, Do Chef Friboi, Reserva Friboi, 1953 Friboi and Swift Black, targeting a variety of different markets. As part of its focus on certified sourcing and food quality and safety, from animal welfare to end product delivery, Friboi has implemented best sustainability practices across the entire value chain and constantly monitors its cattle suppliers using satellite imagery, georeferenced farm maps and official government figures. The Company’s products are sold in over 150 countries and currently has 37 production plants in Brazil.

Corporate Communications Department
+55 11 3144-7997 | 5364 | 4996