São Paulo, June 11, 2019 – The Brazilian Association of Nelore Breeders (ACNB) and its North Brazil branch (ACNNB), alongside Friboi and Matsuda Sementes e Nutrição Animal, organized an event on June 1 in Redenção (PA) to present awards to the winners of the 4th stage of the Nelore Quality Circuit, which was held at the local Friboi plant.
“The fourth stage of the 2019 Nelore Quality Circuit assessed 648 animals, 546 males and 102 females. The results confirmed early termination of Nelore carcasses, which is a decisive factor for meat quality and producer profitability. 71.9% of the males had up to four permanent incisors (DIP)” said Nabih Amin El Aouar, ACNB President.
Cicinato Area Leão, the ACNNB president, said animal weights were also one of the highlights during the Redenção stage. “88.6% of the males slaughtered weighed more than 18 arrobas. These figures highlight our contribution to increasing Nelore meat quality and productivity across the region”, he said.
The gold medal for best male carcass lot went to Carlos Alberto Mafra Terra. Maurício Pompeia Fraga took silver and Fazenda Santa Tereza won bronze. The winners for the best female carcass lot were the Sociedade Agropecuária Imaculada Conceição Ltda. (gold), Waldomiro Côrrea (silver) and Rosimeire Aparecida Oliveira Gervásio Ribeiro (bronze). Overall, 12 local cattle breeders competed during this stage of the Nelore Quality Circuit. The gold medal winners received 500 kilos of Matsuda mineral supplements which will be delivered to their farms by the company’s technical experts.
Nelore Quality Circuit
The Nelore Quality Circuit, sponsored by the Brazilian Association of Nellore Breeders, supports and promotes pure-bred meat and genetics to help increase productivity for Brazilian cattle farmers. The initiative gauges producers’ results based on their local environment and production system.
This year, Friboi is sponsoring the event that began back in 1999. The company’s involvement has doubled the size of the event, which will have 25 stages across 10 states. By the end of 2019, the Circuit will assess a record 20 thousand carcasses. In June, the campaign will visit Redenção (PA), Araguaína (TO), Rio Branco (AC), Porto Velho (RO) and Colíder (MT).
Friboi has been revolutionizing the market for over 40 years by decommoditizing Brazilian beef and building brands. The Company owns some of Brazil’s best known beef brands and has a broad product portfolio with the Company’s own name brand and market leader Friboi, as well as Maturatta Friboi, Do Chef Friboi, Reserva Friboi, 1953 Friboi and Swift Black, targeting a variety of different markets. As part of its focus on certified sourcing and food quality and safety, from animal welfare to end product delivery, Friboi has implemented best sustainability practices across the entire value chain and constantly monitors its cattle suppliers using satellite imagery, georeferenced farm maps and official government figures. The Company’s products are sold in over 150 countries and currently has 35 production plants in Brazil.
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