São Paulo, June 14, 2019 – JBS has invested R$ 45 million expanding its Ituiutaba (MG) plant. As a result of the investment, the facility production capacity has risen 50%. The expansion has been designed to help serve major export markets including Europe, the Middle East, China and Chile, as well as meet demand domestically.
The project involved modernizing equipment and implementing a project to improve process flows and increase output. Following the expansion, the Company will be deploying a second shift at the plant and will be hiring 700 additional staff over the second half of the year.
“The Ituiutaba plant’s increased capacity means it play an even more strategic role fulfilling all our export certificates. We are also very proud of the fact the new jobs will also make the plant one of the region’s biggest employers”, said Renato Costa, Friboi’s CEO.
The Friboi plant is one of several ones that will be certified to export fresh beef to the US and will be welcoming a US delegation this Friday.
Friboi has been revolutionizing the market for over 40 years by decommoditizing Brazilian beef and building brands. The Company owns some of Brazil’s best known beef brands and has a broad product portfolio with the Company’s own name brand and market leader Friboi, as well as Maturatta Friboi, Do Chef Friboi, Reserva Friboi, 1953 Friboi and Swift Black, targeting a variety of different markets. As part of its focus on certified sourcing and food quality and safety, from animal welfare to end product delivery, Friboi has implemented best sustainability practices across the entire value chain and constantly monitors its cattle suppliers using satellite imagery, georeferenced farm maps and official government figures. The Company’s products are sold in over 150 countries and currently has 35 production units in Brazil.
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