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New can is more sustainable and will reduce product price up to 15% per kilo


São Paulo, November 19, 2018JBS Carnes is introducing a new, economy pack that will reduce prices for consumers. The company will be making the latest version of its Kitut Luncheon Meat packaging available through retail outlets in the North and Northeast regions.

The can, which is now round, weighs 300 grams but the product will continue to offer the same nutritional characteristics. This promotional range, which will be available through major supermarket chains across the regions, will also save consumers up to 15% compared with the previous pack, which weighted 320 grams.

“The cylindrical Kitut Luncheon Meat packaging was developed to be both sustainable and to benefit consumers. The new format packaging uses less raw material to make the cans and throughout the process we have reduced waste, water usage, greenhouse gas emissions and energy usage”, said André Amorem, executive manager for Prepared Foods at JBS Carnes. “If we look at the scale of production for this range, which produces around five million cans a month, this will significantly reduce our environmental footprint”, he added.

To activate the launch, JBS Carnes will be producing a number of actions in the main North and Northeast markets of the country, including promoter-led product tastings and promotional material at points of sale. In some states, there will also be sweepstakes on major local radio stations to encourage listeners to find out more about the new format of Kitut Luncheon Meat.

The previous packaging, which came in the shape of a pyramid, will still be available from major retail chains across both regions.


The can weighs 300 grams and will continue to offer the same nutritional characteristics


About JBS
JBS is one of the world’s leading food industry companies with approximately 230 thousand employees in over 15 countries.The Company owns a portfolio of brands that are acknowledged for their excellence and innovation, including Friboi, Moy Park, Pilgrim’s Pride, Primo, Seara, Swift, Gold’n Plump and others, serving over 350,000 customers of more than 150 nationalities worldwide.The company’s focus on innovation also reflects its management approach to related businesses in areas such as leather, biodiesel, collagen, personal hygiene and cleaning products, natural wrappings, solid waste management solutions, metal packaging and transportation.JBS has adopted best sustainability practices throughout its value chain and constantly monitors its suppliers using satellite imagery, georeferenced maps of supplier farms and monitors official data from government agencies; the company also focuses on the highest possible food safety and quality standards.The success of JBS’s operations is closely tied to our Animal Welfare practices, which are rigorously applied and have received an increasing share of investments to further improve the Company’s efforts in this area.

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