Sao Paulo, May 21, 2019 – Friboi’s São Miguel do Guaporé (RO) plant is hosting the 3rd phase of the 2019 Nelore Quality Circuit. The event, which is being held on May 21 and 22, is being organized by Friboi alongside the Brazilian Nelore Breeders’ Association (ACNB), with support from Matsuda Sementes e Nutrição Animal.
More than 900 animals will be assessed over the two days of the event, which is organized to help improve the breed’s genetics and meat quality. “We expect the results to confirm the high quality of animals produced in the region, particularly in terms of their age, weight and finishing fact”, said Fábio Dias, Friboi’s Farmer Relations director. “The circuit is a great opportunity to showcase the quality of regional production on a national stage”, he added.
The Nelore Quality Circuit has been sponsored by the Nelore Association since 1999 and this is the first time Friboi has been a co-sponsor. This will double the scale of the event, which will now have 23 stages across 10 states and will evaluate approximately 20 thousand carcasses. This is the biggest edition of the event since it began, 20 years ago. The following phase is scheduled for May 31 and June 1 in the city of Redenção (PA).
All livestock breeders are invited to take part in the Nelore Quality Circuit and ACNB members will have an opportunity to slaughter animals using the Friboi Natural Nelore Protocol, which offers bonuses of up to R$ 10.50 per arroba. “This was a positive partnership for everybody involved, because it increases profitability while also helping to strengthen the Nelore and the Brazilian livestock industry. Everyone is a winner: breeders, industry, consumers and the country”, said Nabih Amin El Aouar, President of the ACNB.
Friboi has been revolutionizing the market for over 40 years by decommoditizing Brazilian beef and building brands. The Company owns some of Brazil’s best known beef brands and has a broad product portfolio with the Company’s own name brand and market leader Friboi, as well as Maturatta Friboi, Do Chef Friboi, Reserva Friboi, 1953 Friboi and Swift Black, targeting a variety of different markets. As part of its focus on certified sourcing and food quality and safety, from animal welfare to end product delivery, Friboi has implemented best sustainability practices across the entire value chain and constantly monitors its cattle suppliers using satellite imagery, georeferenced farm maps and official government figures. The Company’s products are sold in over 150 countries and currently has 35 production plants in Brazil.
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