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780 animals will be assessed over the two days of the event


São Paulo, September 12, 2019 – The state of Pará is ready to welcome one of the biggest stages of the Nelore Quality Circuit. The initiative, sponsored by the Brazilian Association of Nelore Breeders (ACNB) and Northern Brazil Association of Nelore Breeders (ACNNB), will take place on September 13 and 14 at the Friboi plant in Marabá. The Circuit is also sponsored by Friboi and Matsuda Sementes e Nutrição Animal. 780 animals will be assessed.

“The Quality Circuit is a great opportunity to ascertain animal quality and collect information we can use to improve production techniques. We all know the Nelore breed is of higher genetic quality, but cattle breeders coming to the event will also get a detailed overview of their herd’s strengths and identify areas where there is room for improvement”, said Cicinato Area Leão, President of the ACNNB.

All cattle breeders, ACNB associates or otherwise, can participate in the Nelore Quality Circuit, regardless of herd size or production focus. Lots of 18 animals or higher can be enrolled. ACNB members will also have an opportunity to slaughter animals using the Friboi Natural Nelore Protocol, which offers bonuses of up to R$ 6.50 per arroba at this plant based on carcass characteristics and farm eligibility.

“Friboi is extremely pleased with the results achieved so far. The 2019 edition, the first one we are supporting, is set to be the biggest ever Nelore Circuit”, said Fábio Dias, Friboi’s Farmer Relations Director.

After Marabá, there will be another two Nelore Quality Circuit stages in September: in Diamantino (MT) and Iturama (MG).

How to Enrol

To take part in the Nelore Quality Circuit, producers must contact Friboi plants directly. The person responsible for organizing the event in Marabá is Rodrigo, who can be contacted on (94) 2101-5128. For further inquiries about the initiative, please visit

Nelore Quality Circuit

Created in 1999, the Circuit strengthens and promotes Nelore genetics and meat and helps increase Brazilian livestock productivity. This year, the initiative will organize 27 stages in 10 Brazilian states and assess over 20 thousand animals.


About Friboi
Friboi – the JBS beef business unit – has over 40 years’ experience and revolutionized the market by decommoditizing Brazilian beef and building a leading brand. The Company owns some of Brazil’s best known beef brands and has a broad product portfolio with the Company’s own name brand and market leader Friboi, as well as Maturatta Friboi, Do Chef Friboi, Reserva Friboi, 1953 Friboi and Swift Black, targeting a variety of different markets. As part of its focus on certified sourcing and food quality and safety, from animal welfare to end product delivery, Friboi has implemented best sustainability practices across the entire value chain and constantly monitors its cattle suppliers using satellite imagery, georeferenced farm maps and official government figures. The Company’s products are sold in over 150 countries and currently has 35 production plants in Brazil.


Corporate Communications Department
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