parallax background



The event will take place on September 3 and 4


São Paulo, September 2, 2019 – The 2019 Nelore Quality Circuit is coming to Lins, São Paulo. The stage will take place on September 3 and 4 at the local Friboi plant. The Circuit is an initiative organized by the Brazilian Association of Nelore Breeders (ACNB) and supported by the Nelore Breeders São Paulo branch (APCN), Friboi and Matsuda Sementes e Nutrição Animal. Regional breeders can contact the factory and register animals for the event.

“The Circuit can help producers establish a standard that follows company rules by supplying detailed information on animal age, weight and fat cover, providing better prices to breeders and increasing the quality of meat that reaches consumer’s tables”, said Nabih Amin El Aouar, president of the ACNB.

All cattle breeders, ACNB associates or otherwise, can participate in the Nelore Quality Circuit, regardless of herd size or production focus. Lots of 18 animals or more can be enrolled. ACNB members will also have an opportunity to slaughter animals using the Friboi Natural Nelore Protocol, which offers bonuses of up to R$ 10.50 per arroba based on carcass characteristics and farm eligibility.

“We expect to assess almost one thousand animals at this stage of the Circuit. We hope regional cattle breeders come to this very important event which is supporting development across the industry”, said Luiz Gustavo Garcia Ribeiro, president of the APCN.

“Friboi is extremely pleased with the results achieved so far. The 2019 edition, the first one we are supporting, is set to be the biggest ever Nelore Circuit”, said Fábio Dias, Friboi’s Farmer Relations director.

Registration information – To take part in the Nelore Quality Circuit, producers must contact the Friboi plant in Lins directly. Telephone number: (14) 3533-2123, ask for Douglas. For further inquiries about the initiative, please access

Nelore Quality Circuit – Created in 1999, the Circuit strengthens and promotes Nelore genetics and meat and helps increase Brazilian livestock productivity. This year, the initiative will bring 26 stages to 10 Brazilian states and assess over 20 thousand animals.

About Friboi
Friboi – the JBS beef business unit – has over 40 years’ experience and revolutionized the market by decommoditizing Brazilian beef and building a leading brand. The Company owns some of Brazil’s best known beef brands and has a broad product portfolio with the Company’s own name brand and market leader Friboi, as well as Maturatta Friboi, Do Chef Friboi, Reserva Friboi, 1953 Friboi and Swift Black, targeting a variety of different markets. As part of its focus on certified sourcing and food quality and safety, from animal welfare to end product delivery, Friboi has implemented best sustainability practices across the entire value chain and constantly monitors its cattle suppliers using satellite imagery, georeferenced farm maps and official government figures. The Company’s products are sold in over 150 countries and currently has 35 production plants in Brazil.


Corporate Communications Department
+55 11 3144-7997 | 5364 | 4996