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The Company will introduce some of its main ranges to supermarket consumers, highlighting high added-value products


São Paulo, March 18, 2019 – Friboi will be exhibiting at the 31st Super Rio Expofood on March 21, at Riocentro. The Company will have a 210 square meter stand to welcome special guests and potential partners and showcase the excellence, quality and diversity of its broad portfolio of products and brands.

“Year after year, Super Rio Expofood has been a great venue for doing business. We are confident the event will once again be an excellent opportunity to foster relationships with our customers and prospect for new opportunities’, said Ailton Firmino, Executive Director at Friboi.


During the event, Friboi will showcase the 1953 Friboi range, launched in January 2018 to meet growing demand for premium, high quality beef. “We believe demand for these higher added-value products will remain high. As a result, we remain committed to our strategy of increasing availability of the 1953 Friboi brand, which already has a portfolio of 50 different cuts to satisfy even the most demanding palate”, said Firmino.

The company believes Super Rio Expofood is a major opportunity to showcase its products and increase exposure for the brand, which is already on shelves in over 5,400 sales outlets across 15 Brazilian states. In addition to the 1953 Friboi range, the Company will also showcase the Friboi, Maturatta Friboi, Reserva Friboi and Do Chef Friboi ranges at the event. 

Interaction and tasting area

Friboi is organizing an initiative that has become one of its trademarks during industry events, offering visitor the chance to experience the high quality of its products first hand: Barbecue Time (Momento Churrasco). Guests will have an opportunity to try out the company’s various types of meat cooked traditionally: on a barbecue.

Super Rio Expofood is taking place at Riocentro, Rio de Janeiro, from 2 pm to 10 pm between March 19 and 21. Friboi will be welcoming visitors at stand D-4.

About Friboi
Friboi has been revolutionizing the market for over 40 years by decommoditizing Brazilian beef and building brands.  The company owns some of Brazil’s best known beef brands and has a broad product portfolio with the company’s own name brand and market leader Friboi, as well as Maturatta Friboi, Do Chef Friboi, Reserva Friboi, 1953 Friboi and Swift Black, targeting a variety of different markets. As part of its focus on certified sourcing and food quality and safety, from animal welfare to end product delivery, the company has implemented best sustainability practices across the entire value chain and constantly monitors its cattle suppliers using satellite imagery, georeferenced farm maps and official government figures. Friboi is sold in over 150 countries and currently has 35 production units in Brazil.


Corporate Communications Department
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