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Approximately 1,20 animals were assessed;
Local Friboi plant leads the best cattle purchase championship through September


São Paulo, October 24, 2019 – The Brazilian Association of Nelore Breeders (ACNB) and the Minas Association of Nelore Breeders (AMCN) assessed 1,177 animals from 18 livestock farmers at the Nelore Quality Circuit stage held at the Friboi plant in Ituiutaba (MG).

“Ituiutaba achieved some impressive results. Because of the quantity and quality of animals involved, the local Friboi plant has taken the lead in the 2019 Nelore Quality Circuit’s national championship for Best Cattle Purchase”, said Gustavo Callejon, technical advisor at the ACNB who was responsible for the assessments.

The results showed that 74.6% of male animals presented up to 2 permanent incisor teeth, an average weight of 21.6 arrobas, and 66% had a medium carcass finish.

“95% of females had 0 permanent incisor teeth, an average weight of 15.7 arrobas and 100% had a medium and uniform carcass finish.

Renato Bernardes Filgueiras took home Gold for best Male carcass lot in Ituiutaba. Carlos Alberto Mafra Terra took Silver and Edson Pereira da Silva won Bronze.

Fabiana Silva de Queiroz won Gold for best Female carcass lot. The gold medal winners received 500 kilos of Matsuda mineral supplements which will be delivered to their farms by the company’s technical experts.

Nelore Quality Circuit

The Nelore Quality Circuit, which is organized by the Brazilian Association of Nelore Breeders (ACNB), supports and promotes pure-bred meat and genetics to help increase productivity for Brazilian cattle farmers. The initiative gauges producers’ results based on their local environment and production system.

First held in 1999, this year’s circuit, which is also sponsored by Matsuda Sementes e Nutrição Animal, has grown to include 27 stages across 10 states. The Circuit should assess a record 20 thousand carcasses by the end of the year.

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About Friboi

Friboi – the JBS beef business unit – has over 40 years’ experience and revolutionized the market by decommoditizing Brazilian beef and building a leading brand. The Company owns some of Brazil’s best known beef brands and has a broad product portfolio with the Company’s own name brand and market leader Friboi, as well as Maturatta Friboi, Do Chef Friboi, Reserva Friboi, 1953 Friboi and Swift Black, targeting a variety of different markets. As part of its focus on certified sourcing and food quality and safety, from animal welfare to end product delivery, Friboi has implemented best sustainability practices across the entire value chain and constantly monitors its cattle suppliers using satellite imagery, georeferenced farm maps and official government figures. The Company’s products are sold in over 150 countries and currently has 35 production plants in Brazil.



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