São Paulo, December 29, 2020 – Reflecting its social commitment, Friboi has extended for another two years its partnership with the “Instituto Chefs Especiais” that brings together the flavors of gastronomy and social inclusion for people with Down syndrome. Together since 2013, the leading brand in beef and the institution are offering culinary classes and encouraging the pupils to work on their independence while developing new skills in the kitchen. The project currently attends to around 300 a year in the capital city of São Paulo.
With a history stretching over more than four decades, Friboi – the beef business unit of JBS – has revolutionized the market by de-commoditizing Brazilian beef and building a benchmark brand in the market. The Company owns some of the most recognized brands of beef in Brazil, with an extensive product portfolio consisting of the homonymous and market leader, Friboi, Maturatta Friboi, Do Chef Friboi, Reserva Friboi, 1953 Friboi and Swift Black, serving a range of consumers. With the focus on the guarantee of origin, quality and safety of the food delivered to the consumer, from welfare of the animal until delivery of the end-product, the Company adopts the best sustainability practices across its entire value chain, and constantly monitors its cattle suppliers using satellite imagery, georeferenced maps of the farms and by tracking official data from public bodies. Friboi is present in over 150 countries and presently has 37 production units throughout Brazil.