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Friboi strengthens partnership with Barretos Hospital of Love

The Company has taken part in a charitable competition to raise funds for the institution

On November 30 and December 1, Friboi participated in the 5th “Team Penning do Bem” event, a charitable competition on behalf of the Barretos Hospital of Love (“Hospital de Amor de Barretos”), a leading cancer treatment institution from Brazil based in São Paulo countryside.

This is the second consecutive time the Company sponsored the event, which is held during the Festa do Peão in Americana, a city located in the state of São Paulo. The Company donated R$ 25 thousand to the institution and distributed products from the Friboi, Swift and Jack Link’s ranges to event participants.

The partnership with Barretos Hospital of Love reflects Friboi’s social development efforts to build a better world through action and investment.

“We are very happy to sponsor the event and support the initiative and all that it represents, providing free treatment to cancer patients. We follow the Hospital of Love institution very closely and we are glad to support such incredible work”, said Eduardo Pedroso, executive director of Sourcing at Friboi.